Diana Hall

Diana Hall

Director of First Impressions

My Quote

"If you wouldn’t follow yourself, why should anyone else?" – John C. Maxwell

My Story

Diana grew up in Vinton, IA and attended Vinton-Shellsburg High School. She went on to earn a Master of Fine Arts from Bowling Green State University. Diana has always loved learning about people, history, and culture. She found her lane in administration and learned she had great interest in the financial services industry when she moved to the Twin Cities metro in 2020. Diana is currently the Director of First Impressions and is the smiling face you will see when you visit our office or the friendly voice you will hear when you call us.

In her free time you will find Diana paddling on the lake, volunteering in her community, painting, or on a park bench with her nose in a book.

Three favorite words: Integrity. Communication. Loyalty.

You might bump into me...

  • Running the lake trails.
  • At a coffee shop with friends.
  • At the theater - movies or live productions.

You might catch me eating...

  • At Zupas or ice cream shoppe hopping.
  • Tacos. All of the tacos.

My why...

I am ever thankful for growing up in an environment that cultivated “work hard, love on people and serve unselfishly”. On my journey I’ve found that in being of service to others is what inspires me. When I entered the financial industry, it revealed a whole new way to help people and to open up a dialogue about money and a life worth living. As someone who came from a background of “it’s rude to talk about money, so don’t” it excites me to be able to help people approach the topic and build relationships with them.

Live it List.

  • Travel to all the Greek Islands.
  • Hike & Kayak the Grand Canyon.
  • Band of Brothers Tour with my Mom.
  • Castels in Scotland, Ireland, and Iceland


  • Bachelor of Fine Arts from the University of Northern Iowa – Emphasis in teaching.
  • Master of Fine Arts from Bowling Green State University.

Our Team